Get our newest lead products at raw cost — no service fee, just the underlying lead spend. In exchange, you give us live data on what's working so we can dial it in before we open the floodgates. Exquisite ROI. A real edge over everyone else still paying retail.
We don't believe in launching a product cold. Before a new vertical hits the main store at retail pricing, we run it with a small group of agents at raw cost — meaning you only pay what we pay our source. No markup. No service fee. No "platform" tax.
You get the lead at the price we acquire it. We get unfiltered feedback, real conversion data, and the chance to tune the product (states, filters, copy on the form, drip cadence) before everyone else gets in. By the time we raise prices to retail, you've already built a book on data nobody else has been allowed to touch.
We tailor to the client too. Test Bunny is a conversation, not a checkout button. Tell us your dial pace, your states, your closer style — we'll match the product to your operation, not the other way around.
You pay what we pay our lead source. No service fee, no platform fee, no markup. Period.
Your states, your filters, your dial cadence. We build the test around your operation, not a one-size-fits-all template.
You're working leads nobody else can buy yet. By the time it hits retail, your pipeline is already cooking.
You give us conversion + closer notes. We tune the product. The next batch is sharper because of you.
Three new verticals open for cohort testing. Limited slots per vertical — we cap how many agents we onboard so the lead flow stays exclusive enough to actually move the needle.
High-income, self-employed truckers who actively asked about indexed universal life. Most agents are still chasing them on aged data — we have them opted-in and on the line within the hour.
Veterans sourced directly off Google search intent — meaning they were actively searching for IUL and life insurance options, not scrolling Facebook. Higher contact rates, higher AP per close, fewer "just looking" calls.
Filtered for household income $150k+. These are not your average final-expense leads — these are professionals, business owners, and dual-income families who actually need (and can fund) larger policies. Built for closers who are tired of leaving money on the table.
15 minutes. We'll cover your states, your closer setup, and which Test Bunny product fits — then we'll send you the raw-cost link if you're a match.